First post – By Dan Entwistle

  So this is my first post. At the moment I’m sitting in Starbucks trying to catch a bit of time to read through journals as part of the literature review for my dissertation. I have to travel quite a bit for my job and I’m due to fly to Kuala Lumpur, Malaysia in around 10 hours, so I’m using the time off work to do some last minute packing, ironing and plenty of reading.

 I guess everyone has their own preferences when it comes to study. I know lots of people benefit from the face to face contact with academic staff and fellow students and find it hard to imagine studying another way. For me, the London External distance learning model works pretty well. Like most people taking this route, it’s partly dictated by necessity – I need to work! That said, I enjoy my work too so my studies have to fit around that. Sometimes I find it takes quite a lot of discipline but mostly I just have to be able to spot the opportunities when I can fit in good for study time. Today is such a case. But this model also works for me in other ways: I feel like I have more control over how, when and at what pace I study. So, the independence suits me.

 I’m only really a few weeks into the project but hope to be finished by September 2010. I’m hoping to look at branding issues in higher education in the UK and more specifically how institutions can learn from ‘product’ brands in the commercial sector to develop brands with emotional pull and loyalty. There’s a long way to go…

*Blogs team note: Dan also has his own blog. You can hear from him at:

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